Prioritizing in the Wake of a Pandemic

June 1, 2020 Emily Crawford

COVID-19 has turned the world and business landscape upside down, altering every organization’s strategic priorities and operating methods. Companies are justifiability putting every dollar and resource hour spent under a microscope in an effort to maintain viability during this unprecedented time. But what if instead of simply surviving, companies could find a way to come […]

Strategy for Prioritizing the Next 100 Days

May 15, 2020 Gail Stout Perry

Undoubtably, these are unusual times. For most companies and individuals, the situation we now face with the COVID-19 pandemic is unlike anything seen in history, and the anticipated economic “hangover” is still an unknown. In a recent Statista article, leading economists estimate that even in the best-case scenario, global GDP loss because of the pandemic […]

Think Bigger Than the Assembly Line: Two Unorthodox Applications of Operational Efficiency

May 11, 2020 Blake Barnes

Many people think of operational efficiency solely within the bounds of manufacturing or logistics. Amazon Prime’s one-day delivery, IBM’s microchips, or Ford’s iconic assembly line are likely the first examples that come to mind—but by no means represent an exhaustive list. While all these examples are epitomized for a reason, unorthodox efficiencies can be found in most areas of your business. Especially in the current economic environment, companies […]

How DTC Is Disrupting Health Care

May 1, 2020 Peter Yobo

The health care industry is beyond ready for disruption. In fact, it’s already in the beginning stages of a rapid and monumental shift. DTC and the Future of Health Care Picture this: A notification on your phone wakes you up, giving you the exact combination of vitamins to take that morning. This combination is specific […]

A Framework For Response to Economic Shock and Uncertainty

April 23, 2020 Christopher Tung

On March 11, 2020, the World Health Organization declared the novel coronavirus (COVID-19) a pandemic. In response, governments restricted large social gatherings, closed non-essential business locations, and advised individuals to stay home. This sudden change in business operations and human behavior jolted the economy to a bleak reversal of its steady, bullish market. Though intuitive […]

Intelligent Content Part 5: How to Optimize Your Content Process

April 22, 2020 Andi Schuster

This is the fifth article in a series devoted to taking a closer look at the pillars for intelligent content activation: alignment, intelligence, technology, and process. This article will discuss the process pillar, exploring common challenges and potential opportunities throughout the content lifecycle. In the previous articles of this intelligent content series, we discussed approaches […]

Now, Next, Future Framework

April 20, 2020 Gail Stout Perry

The impact of the COVID-19 pandemic has been quick and severe. No industry has gone untouched (for better or worse) and consumer behaviors have shifted greatly. There have been previous seasons of uncertainty, but the impact has never been so swift and deep as to change business investments and strategies and consumer work and leisure […]

Intelligent Content Part 4: Implementing the Right Technology

April 17, 2020 Phillip Jones

This is the fourth article in a series devoted to taking a closer look at the pillars for Intelligent Content activation: alignment, intelligence, technology, and process. This article will break down the technology pillar, exploring the systems needed to deliver content to an audience. Implementing a content management system (CMS) or customer experience management (CEM) solution is key […]

Create a Decision Making Framework to Guide the Right Stakeholder Balance

April 16, 2020 Justin Bell

Leaders are in a state of tension. Stuck between investing in employees, generating long-term value for shareholders, dealing fairly with suppliers, delivering value to customers, and supporting communities. Leaders willingly walk into this tension. In fact, in August 2019, 181 CEOs, including Jeff Bezos and Tim Cook, committed to the Business Roundtable statement that redefined […]

5 Predictions of How COVID-19 Will Change Business Operations Post-Outbreak

April 15, 2020 Andrew Warden

As the consumer changes so the leaders, employees, and businesses change. Business has already experienced significant disruption across global supply chains, employee work situations with the new work from home transition, and an amplified reliance on technology. These changes will most likely increase as the world experiences further repercussions of the COVID-19 outbreak across business […]