Motivating Natural Language Processing Part 1: Innovative Chatbots for Serious Businesses

July 7, 2020 Matthew Roberts

Do you have a great customer experience? With so many ways to reach your customers, this answer may be hard to pin down. Even so, most companies are now differentiating themselves on the basis of customer experience (CX), and innovative companies are finding new and creative ways to compete in this ever-changing landscape. Natural language […]

Oil and Gas: Near-term Innovation Trends Amidst Disruption

June 29, 2020 Kevin McDonald

Firms across all industries are experiencing the aftershocks of the novel coronavirus (COVID-19) on their 2020 outlooks. Each industry has forged their own path to flexibility, often pivoting to use existing assets to meet market needs amidst disruption. More specifically, large global oil and gas (O&G) firms with globally integrated value chains were well positioned […]

NBA Innovation: How to Go Back to Play Post-COVID-19

June 23, 2020 Cameron Weinert

The current COVID-19 pandemic has impacted nearly every facet of life. Restaurants look different, concert halls are empty, and sports have been almost non-existent. However, as the country begins to re-open, professional sports leagues are beginning to consider what it would look like for games to begin again. This is good timing since sports fans […]

Strategy for Prioritizing the Next 100 Days

May 15, 2020 Gail Stout Perry

Undoubtably, these are unusual times. For most companies and individuals, the situation we now face with the COVID-19 pandemic is unlike anything seen in history, and the anticipated economic “hangover” is still an unknown. In a recent Statista article, leading economists estimate that even in the best-case scenario, global GDP loss because of the pandemic […]

How DTC Is Disrupting Health Care

May 1, 2020 Peter Yobo

The health care industry is beyond ready for disruption. In fact, it’s already in the beginning stages of a rapid and monumental shift. DTC and the Future of Health Care Picture this: A notification on your phone wakes you up, giving you the exact combination of vitamins to take that morning. This combination is specific […]

Checklist: Are You Ready for a Design Sprint?

April 28, 2020 Rushmi Stauffer

Design Sprints are powerful tools, especially when stakes are high; they are excellent vehicles for answering specific “what ifs” and producing tangible next steps. But, there’s far more to a successful sprint than gathering supplies, aligning schedules, and preparing each activity. You also need to make sure that you have the right project infrastructure (purpose, […]

3 Key Learnings from a Remote Design Sprint

April 21, 2020 Jake Carter

The COVID-19 pandemic has demonstrated that the way we work is certainly changing. At Credera, we’ve shifted into a fully remote team, and we had to rethink our process in order to cultivate productivity and collaboration. We had a clear opportunity to practice our processes when facilitating a remote design sprint with one of our […]

What Is Service Design?

April 14, 2020 Radhika Sharma

Last month, I lost my wallet on my flight home. To reorder my card, I had to repeat my name, address, and answers to the same security questions to four different representatives in a process that took over 20 minutes. I would begin talking with one representative, who immediately tried to identify me before asking […]

The Power of Prioritization

April 7, 2020 Jake Carter

Earlier this week I did an interview for a second-year MBA student researching the challenges companies face when it comes to innovation. I argued that companies tend to see similar challenges (see my article on avoiding common innovation pitfalls)—and one of the most common is deciding which potential new innovations to pursue. More than a […]

Innovation in Recession: How to Use Ideation and Acquisition to Rise Above Economic Uncertainty

April 6, 2020 Cameron Weinert

Uncertainty in the market due to COVID-19 and the impending recession has led companies to look at their business in a short-term view to ensure longevity. In fact, 72% of executives tend to focus on cost reduction during a recession. However, we believe the 50% of surveyed executives focusing on innovation such as market share […]