Prioritizing in the Wake of a Pandemic

June 1, 2020 Emily Crawford

COVID-19 has turned the world and business landscape upside down, altering every organization’s strategic priorities and operating methods. Companies are justifiability putting every dollar and resource hour spent under a microscope in an effort to maintain viability during this unprecedented time. But what if instead of simply surviving, companies could find a way to come […]

Onboarding at Home: Being a New Hire During A Pandemic

May 27, 2020 JP Nguyen

It was early spring on the West Fork Trail in Sedona. My friends and I had visited the Grand Canyon yesterday and sought some different terrain to hike. The West Fork Trail was just that: rapid running streams that ran through canyons lined with beautiful pine trees. The trail, though beautiful, can be tough. The […]

Asset Reliability & Maintenance in the Oil and Gas Industry Part 1: Invest in Data

May 26, 2020 Kevin McDonald

Leveraging data in the right way can unlock untold benefits for many companies, ranging from understanding customers’ needs to optimizing operations. As Analytical Competitors like Google and Amazon sweep the market with unique new products and tools, many other companies are also itching to implement the newest technologies and innovative solutions for the smallest chance […]

The Power of Data Driven Innovation 

May 21, 2020 Cameron Weinert

Investments in data are no longer a suggestion, but a requirement for companies wanting to grow and compete in very aggressive markets. A survey by New Vantage Partners recently discovered that 98.8% of companies are actively investing in big data and artificial intelligence (IDC). Companies know there’s a need for data investment, but it’s difficult to define the best way to realize the investment. Many companies are challenged with […]

Comfort in Change: Growing Together in Tough Times

Gabriella Biasiotta

As I considered joining Credera, I openly expressed my drive to step outside my comfort zone. The more I learned about Credera, the more I discovered it’s a culture that shares this principle. “Comfort in change” became not only a catchphrase of mine but a reality. Fast forward a few months and I had a […]

Running Your Own Marketing Analytics Workbench

May 20, 2020 Vikalp Jain

Marketing analytics is the science of collecting, measuring, and analyzing raw data in order to draw meaningful insights. These insights are critical to organizations because they enable continuous optimizations, resulting in higher productivity and ultimately higher marketing return on investment (MROI). Many organizations leverage outside agencies to run their digital marketing campaigns, and these agencies […]

Strategy for Prioritizing the Next 100 Days

May 15, 2020 Gail Stout Perry

Undoubtably, these are unusual times. For most companies and individuals, the situation we now face with the COVID-19 pandemic is unlike anything seen in history, and the anticipated economic “hangover” is still an unknown. In a recent Statista article, leading economists estimate that even in the best-case scenario, global GDP loss because of the pandemic […]

Marketing Through the Pandemic

May 13, 2020 Kyle Wahlquist

The coronavirus has wreaked havoc on the market and on our pre-existing marketing strategies, but we wanted to take a few minutes to share some marketing insights with you, which may help you plan your business during the COVID-19 pandemic. COVID-19 Impacts to Marketing Budgets With the COVID-19 pandemic, many marketers are seeing and expecting […]

Women’s Foodservice Forum (WFF) Partners With Credera

May 12, 2020 Nickoria Johnson

Women’s Foodservice Forum (WFF) is a prominent research, advocacy, and leadership development organization dedicated to accelerating the advancement of women throughout the food industry. WFF initially engaged Credera to create a new digital portal to provide its members and partners with limitless connection and development opportunities. This portal would equip WFF to leverage digital content […]

Think Bigger Than the Assembly Line: Two Unorthodox Applications of Operational Efficiency

May 11, 2020 Blake Barnes

Many people think of operational efficiency solely within the bounds of manufacturing or logistics. Amazon Prime’s one-day delivery, IBM’s microchips, or Ford’s iconic assembly line are likely the first examples that come to mind—but by no means represent an exhaustive list. While all these examples are epitomized for a reason, unorthodox efficiencies can be found in most areas of your business. Especially in the current economic environment, companies […]