Director of eCommerce – Leadership Responsibilities

December 21, 2017 Justin Bell

I first published this post back in 2010 because I had several clients ask who (what role) typically owns eCommerce, what organization they report to and what some of their key responsibilities are. Eight years later, much of the original post still holds true, but I’ve updated it with a few things that have changed. […]

Building a Strategy for Chatbots and Conversational User Interfaces

November 3, 2016 Jonathan Williamson

It has long been the dream of science fiction fans everywhere to shout commands into the air and have an intelligent virtual assistant do their bidding. The likes of Tony Stark’s J.A.R.V.I.S. in Iron Man and the omnipresent HAL in 2001: A Space Odyssey have prepared us for a future where people speak effortlessly with […]

Tailoring JavaAgent Setup for Microservice Applications

October 20, 2016 Christopher Blewett

During a recent client engagement, our team was asked to configure our Java microservice distributed web application to run with a third-party monitoring service. We set about defining and executing the solution to their challenge. Here’s how we did it. Problem As mentioned above, the application we were building uses Java with a microservice architectural […]

What Is Digital Today?

October 10, 2016 Justin Bell

 As business leaders, all of our challenges are digital in nature. The term digital has come to mean many things to many people, so what is digital today? In all of the digital conferences and conversations we have participated in, it always seems that people are talking about the pieces that make up digital, but they are […]

Hello, Grace Hopper!

September 28, 2016 Patricia Anderson

In honor of the upcoming Grace Hopper Celebration of Women in Computing conference in Houston, Credera caught up with a couple of our own female developers and asked them to tell us a little bit about their experiences as women in technology. Let’s start with the basics. What is your current job and what do […]

Digital Security is Everyone’s Responsibility

September 22, 2016 John Jacobs

Digital security received a lot of media coverage recently. From the Target incident in 2013 to the San Bernardino iPhone controversy earlier this year, people are concerned about protecting their sensitive data and they want to know who has access to it. Some have called this “The Summer of the Hacker.” If you develop software […]

Personalized Service

June 13, 2016 Hugh DeWitte

What the consumer says and does can sometimes be different, which makes offering personalized service a challenge. Entire industries have changed because of the wealth of information the Internet provides: comparisons, recommendations, purchases, etc. Monitoring and understanding consumer trends and behaviors is key to creating conversion and ongoing consumer satisfaction. The Internet’s real beauty lies […]

B2B Ecommerce: Bigger Orders, Bigger Expectations

May 9, 2016 Hugh DeWitte

Developing an industrial-strength business-to-business (B2B) ecommerce infrastructure while achieving an acceptable business-to-consumer (B2C)-like customer experience is difficult. Until recently, most B2B companies relied on thick print catalogs, armies of sales reps, and well-staffed call centers to drive and support customer purchases. Now B2B customers have substantially shifted their research and transaction activities online—and onto mobile […]

Driving Traffic and Generating Revenue – Tips From Credera’s Digital Practice

February 3, 2016 Justin Bell

Nobody likes traffic.  Unless, of course, you run an eCommerce business.  Then, traffic is one of the keys to your success and the more of it you can generate through organic channels the better. There are a lot of tips and tricks to increasing online traffic and I’ll cover some of them below, but the […]

NRF 2016 – A Saturation of eCommerce Players

January 18, 2016 Dustin Talk

This year, along with a few of my colleagues, I was fortunate enough to attend the National Retail Foundation’s Big Show in New York. One of the revelations from day 1 of the exhibit was that a significant chunk of vendors are beginning to claim they have online commerce capabilities. In fact, 104 out of […]