A New Era of Customer Analytics

January 16, 2018 Greg Gough

Brand marketers must deal with an ever-increasing amount of data. The expanding data cache includes mobile, search, social engagement, brand awareness, campaign effectiveness, browse behavior, and website conversion. This data is often sliced and diced across campaigns, channels, product categories, and geographies. Ask any marketer about the ROI for their latest campaign and you’ll likely […]

Great Leaders are Lifelong Learners

June 21, 2017 Morgan Eseke

What challenges bring joy in my career? How do I give and receive feedback? How do I become more confident in my job? Who sets the standard? The Credera consultants in the video above answer these questions. These questions are part of becoming a leader. Learning and growing are intricately woven into our careers—regardless of […]

Know Your Client

June 7, 2017 Sriraj Kondapuli

I have always wondered what the word client meant. For some, a client is an organization. For others, it is just the place they go to work every day. For some, it is the entity that generates revenue, while for others it is a business partner that you chose to work with for mutual benefit. […]

Life at Credera: Taking Initiatives

May 31, 2017 John Zhang

Contributions by Emily Dunn, Michael Davis, Andrea Curo, and John Lutteringer After joining Credera, my definition of a leader was turned upside down. Credera creates an environment where we encourage one another to succeed and learn as much as possible. There is an adage, “A leader does not create followers, but a leader creates leaders.” […]

Two Guys Walk Onto A Bus

May 3, 2017 Amber Wang

“Please forgive me for not responding sooner. Happy to discuss this topic with you.” “Happy to do that. Looking forward to getting to know you.” I read these short replies in my inbox with surprise then delight. Both the CEO and the co-founder of our 260-person, rapidly growing consulting firm each just granted me an hour of their […]

Life at Credera Summary

April 17, 2017 Briana Gentry

Over the last six months we “open-sourced” the Credera culture in a series called Life at Credera. Our goals were to share what we’ve learned, take action instead of promote theory, and provide specific examples on the experiences that have worked for us. 34 Credera employees contributed over different 40 points of view (POV) on […]

Inviting Others In

March 30, 2017 Drew Allen

Following the conclusion of my first project as a consultant, I felt a bit uneasy about the whole thing. We were at the client site for eight weeks, and just like that, it was over. The client was appreciative and happy with our work, but I had my doubts. Would our work be beneficial in […]

Communication Makes Credera Work

March 29, 2017 Alyse White

  Communication is frequently listed as one of the key attributes of healthy relationships. When I think about the relationships I have with friends and family, it’s easy to point to examples of what open, authentic communication looks like. I am happy to say I also see those same characteristics in the relationships I have […]

I Know Kung Fu

March 28, 2017 Simon Saugier

  One of my favorite movie scenes of all time comes from The Matrix. Neo has just been rescued from the Matrix and he’s downloading combat training directly into his brain. After one particularly intense session, Neo looks at Morpheus and says, “I know kung fu.” Life at Credera is a lot like that. Drink […]

3 Ways Credera Encourages Communication

March 23, 2017 Kevin Wheeler

  Anybody who has been part of an efficient, successful team knows how the results are exponentially better—and the journey more enjoyable—when everybody knows what’s happening. You need to keep people informed and make sure everyone’s on the same page. The best consulting teams rely on effective communication. While the goal is obvious, the path […]