A New Era of Customer Analytics

January 16, 2018 Greg Gough

Brand marketers must deal with an ever-increasing amount of data. The expanding data cache includes mobile, search, social engagement, brand awareness, campaign effectiveness, browse behavior, and website conversion. This data is often sliced and diced across campaigns, channels, product categories, and geographies. Ask any marketer about the ROI for their latest campaign and you’ll likely […]

Using Design for Test Principles to Write High Quality Tests

November 1, 2017 Christian Caicedo

Have you ever made changes to your code, ran your unit tests, and deploy only to find it breaks unexpectedly? “But my unit tests pass!” you cry in despair, yet the reasons why elude you. Situations like these can be avoided by following Design for Test (DFT) principles that help us not only make sure […]

The Roster: Vol. 2

October 30, 2017 Ally White

At Credera, we believe we’re truly better together. The Roster is a monthly series that allows you to get to know leaders at all levels across the firm. Andrew Stewart Principal, Analytics and Business Intelligence  Dallas, TX   Passions Outside of Work: I love running, cycling, golfing and playing tennis, but find myself on the […]

Fortune Magazine Names Credera a Best Medium Workplace 2017

October 18, 2017 Ally White

For the second consecutive year, Fortune has named Credera as one of the 100 Best Medium-Sized Companies to Work For in America. This award comes in addition to the firm’s certification as a Great Place to Work. “It’s an honor to receive an award like this that is given based on the trust and respect our employees feel […]

Houston: A Great Place To Work

October 13, 2017 Morgan Eseke

On October 12th, 2017 Credera was honored by The Houston Business Journal as a Best Place to Work. Credera’s Houston office was ranked #21 in the small company category. The Best Places to Work program highlights organizations in the Houston community that rank high in 10 core areas of employee engagement: teamwork, retention, alignment with goals, trust […]

The Seven-Star Design Principle

September 28, 2017 Ryan Chen

Recently I’ve been listening to a great podcast called Masters of Scale. Each episode highlights one CEO and their journey in scaling their company. My favorite episode is an interview with Airbnb CEO Brian Chesky. Listen to it here. The story of Airbnb is evidence that you can build a company around design thinking. In […]

Houston Strong

September 25, 2017 Morgan Eseke

Crederians have always been committed to investing in our local communities. Yet, when devastation and destruction strikes in our own backyard, it feels more personal. Credera’s Houston office is home to dozens of talented consultants and the city itself hosts many valued clients. The Credera family is eager to find ways to rally alongside our […]

Five Things You Didn’t Know Google Chrome Could Do

September 22, 2017 Jeph Kryzak

The Chrome Developer Tools (DevTools for short) are a set of web authoring and debugging tools built into Google Chrome. DevTools has taught me most of what I know about CSS and makes Chrome my most valuable application. Spending endless hours in the elements panel with the “Inspect” feature has allowed me to experiment, test, […]

Credera Announces Strategic Partnership With Kibo

September 21, 2017 Morgan Eseke

Dallas – Sept. 21, 2017 – Credera and Kibo have agreed to a partnership to deliver industry-leading omnichannel commerce solutions to retailers and branded manufacturers. With product solutions including ecommerce, Real-Time Individualization™, distributed order management, and Mobile Point of Commerce, Kibo’s modular, cloud-based platform enables users to achieve optimal performance of business-to-consumer (B2C) and business-to-business (B2B) commerce through […]

The Roster: Vol. 1

September 19, 2017 Ally White

At Credera, we believe we’re truly better together. The Roster is a monthly series that allows you to get to know leaders at all levels across the firm. Alastair Woolcock Principal, Microsoft Solutions  Denver, CO   Life Hack: Don’t just dream, dream bigger…. then act with fanatical execution. Engage deeply with junior level associates at least […]