Principal and Practice Lead, Experience Design
Peter Yobo is a Principal in Credera’s Experience Design practice and serves as its practice leader. Peter is based out of our Dallas office and is also aligned to the firm’s innovation service area. Since joining in 2019, Peter’s work focuses on experience design, innovation strategy, product development, and direct-to-consumer strategy.
Prior to joining Credera, he was the Director of Product at Door.com, where his team developed and shipped industry disrupting technology products for the real estate industry. Previously, Peter was the Director of Innovation at TYG Consulting, where he helped clients envision and implement innovation strategies such as design thinking, process automation, etc. to drive revenue growth and reduce operating cost. In addition, Peter was a consultant in PwC’s Advisory practice serving technology, transportation, and telecommunications clients. Peter graduated from the University of Southern California (USC) with a bachelor’s degree in economics. While at USC, Peter was a two-sport athlete in both the track and field and football programs. Peter serves on the boards of In My Shoes, African Dishout, and Lambda Chi Alpha’s Diversity, Equality, and Inclusion Committee. Outside of the office, Peter loves to read, train, ride his road bike, travel, and spend time with his wife Brooke and two kids, Barrett and Hope.
Jun 01, 2020
The Roster: Vol. 28
At Credera, we’ve always believed we’re truly better together – even during a global pandemic that makes us work separately. The Roster is a monthly s...
Mar 03, 2020
How Direct-to-Consumer Is Shaking Up Traditional Retail Models
Perhaps you’ve noticed there have been some major shifts in the way consumers shop over the past 10 years. Maybe you have been one of the millions who...