
Alex Smith
Client Lead
BIO
Alex is a Client Lead at Credera based in our Sydney office. With 30 years of expertise in financial services, product management, and business strategy across Australia and the UK. Alex brings a diverse skill set and range of best practice to the table, enabling her to act as a trusted advisor to her clients.
Before joining Credera, she held senior leadership positions at Bankwest, where she drove sustainable portfolio growth in consumer finance, led digital innovation in customer engagement, and launched award-winning financial products.
Transitioning into digital consulting, she has advised clients across financial services, insurance, utilities, education, health, government, and not-for-profit sectors, helping them harness technology to drive performance and innovation.
With a strong focus on client engagement and project excellence, Alex ensures seamless delivery, deep collaboration, and outstanding service; always with a keen eye for detail and a commitment to building lasting client relationships.
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